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‘Flight LJ is now ready for boarding,’ the smartly dressed
female airline employee croaks into the microphone. You can
tell who is not a frequent flyer; they are the ones who all immediately
jump up. Those who fly regularly remain calmly in their
seats and carry on reading their newspapers. After all, they are
flying Business Class, or even First Class. Nowhere will you find
clearer evidence of a two-class society than when you fly. For
some, flying is an exciting experience, for others tedious
routine.
I am one of the latter group, a frequent flyer, and I can tell
you that it really is no picnic. The only unpredictable element
of a flight is whether you will ever actually reach your destination.
Everything else is utterly and boringly predictable. Every
part of the procedure and every announcement made by
the captain is the same all over the world. Sometimes, I
couldn’t even say which airline I am flying with; they all look
the same.
‘Ladies and gentlemen, welcome on board our Flight LJ to
Miami. We will be taking off in just a few minutes. Our estimated
flight time is approximately…’. There’s no need to hear
the rest, we’ve all heard it so many times before. Why, I ask
myself, doesn’t an AUA captain greet his passengers with the
traditional Austrian ‘Grüß Gott’ and a Swissair captain with
‘Grüezi’? Why don’t the airlines make more of the typical differences
between countries?
For example:
Our flight to Miami will take 8 hours and 15 minutes. After
going through Immigration, you can take a taxi to your hotel,
where you can go for a swim in the sea, which has a temperature
of 24 degrees Centigrade. The sun is shining and it is 28 degrees
Centigrade in the shade. To get you in the mood, we will now be
showing a Hollywood movie that was filmed in Miami. Relax and
enjoy your flight, the food and the friendly service.
But no, on more than 200 flights, I have never heard anything
like this. It would be nice to have a change, wouldn’t it? But
instead of individualized announcements that really grab your
attention, we get the same standard, hackneyed phrases every
time. And instead of a dish typical of the country we are flying
to, we get turkey breast with rice and broccoli yet again.
‘Our cabin staff will now demonstrate the safety procedures.’
It amazes me that in so many years, no one has come up with a
way to solve this serious problem. Rarely will more than 20 per
cent of the passengers actively watch while the flight attendants
rattle off this important information as though they are
desperate to go to the toilet. And if the teachers won’t learn,
neither will the students.
The man in seat 7a has taken refuge behind his business
broadsheet while the cabin staff go through the motions of
demonstrating the safety procedures. He has probably seen
and heard it all umpteen times before. I wonder what would
happen if the stewardess handed him a lifejacket and said: ‘You
look like someone who has flown a lot, sir. Why don’t you
demonstrate the use of a lifejacket for us?’ Wow, that would
really make everyone sit up and take notice! He probably
wouldn’t be able to remember how to do it, but at least it would
be an experience he wouldn’t forget in a hurry.
It’s like with a fire extinguisher: you won’t learn how to use it
by looking at it. Nevertheless, I can’t see the service offered by
the world’s airlines changing at any time in the foreseeable
future. It will most likely remain the same as ever: predictable,
correct, but infinitely boring. ‘We hope you have enjoyed flying
with us,’ the captain says.
Nothing against hoping, but knowing would be better.
Amazingly good!
In the 1980s, one US airline had its captains introduce
every safety demonstration with the following announcement:
‘Ladies and gentlemen, there are 50 ways to leave your
lover, but only six exits from this airplane. With this in mind,
please pay close attention to the following safety demonstration.’
Here’s another example from the United States. One airline
there had the clever idea of playing songs on the subject of
flying in their in-flight programme. These songs included:
‘In the Air Tonight’ by Phil Collins
‘Love is in the Air’ by John Paul Young
‘Flying’ by the Beatles
‘The Airport Song’ by the Byrds
‘Off the Ground’ by Paul McCartney
‘Walking in the Air’ by Howard Blake
‘Spread your Wings’ by Queen, and many more.
At one airport in Canada, passengers can listen to information
about the city while they are waiting for their suitcases at the
Luggage Claim. |