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My grandfather used to say that if you are a craftsman, you will
never be short of work. For him, a craftsman was anyone who
worked with their hands – whether joiner, stonemason, painter
or electrician. They all have one thing in common: everyone
needs them at some time in their lives. I leaf through the Yellow
Pages in search of an electrician. I need two big lamps put up
and three new sets of wiring installed. A simple matter for
those who know what they’re doing, a nightmare for someone
who is all thumbs like me.
All-Round Electrical Services. Fast – competent – reliable! I read
below the name of the Leuchter AG. Sounds good, I think to
myself, and dial the number. The phone rings five times, and
then I hear the call being rerouted. It rings another four times
and then someone shouts ‘Hello?’
‘Is that the Leuchter AG?’ I ask uncertainly.
‘Yes!’ is the curt reply.
‘Good morning. My name is Joe Friedmann. I need your
help. I need a few…’ but I get no further, because he interrupts
me: ‘No chance this week. We’re fully booked.’ I can hear
the sound of loud drilling in the background.
He makes a note of my name and address and says they will
call me back. A week passes, and I’m starting to wonder
whether he actually understood me with all that noise going on
behind him, when out of the blue, he calls me. It’s Saturday
lunchtime and I’m doing some shopping when my mobile
rings: ‘Müller, Leuchter AG. I’m in your neighbourhood at the
moment. I could fit you in after lunch.’
I had intended to be at home when the electrician came, but
I decide not to change my plans, to carry on with my shopping
trip and not to postpone a visit to a friend afterwards. So I ring
my girlfriend and tell her that an electrician will be calling
after lunch. ‘And please don’t forget to ask him how much it
will cost before he starts!’ I remind her, not wanting any
unpleasant surprises.
As I park my car in front of the house later that afternoon, a
minibus labelled Leuchter AG. All-Round Electrical Services. Fast –
competent – reliable! is just driving off. Behind the wheel sits a
man with a cigarette in his mouth, mobile phone at his ear.
Laden with my carrier bags full of shopping, I enter my flat,
looking forward to admiring our new lighting. I find my girlfriend
in a very bad mood as she pushes the vacuum cleaner
around the flat. What she had to say on the subject of craftsmen
doesn’t bear repeating, so I’ll just give you a summary:
œ The electrician left dirty footprints all over our carpet and
black fingerprints on our white-painted walls.
œ Even the new lamps were dirty.
œ Our apartment reeked of cigarette smoke, even though he
hadn’t smoked inside the building.
œ His report was illegible, except for the figure at the bottom,
which, in contrast, was perfectly clear: 210 euros!
œ Beneath every hole he had drilled, there was a little pile of
dust left for us to clear away.
Yes, you’ll never be short of work if you’re a craftsman.
Amazingly good!
One master painter from Graz in Austria guarantees to leave
his customers’ homes spotless. If any of his employees leave a
mess behind, the customer can have the room cleaned professionally
at the company’s expense. It goes without saying that
they have never had to get professional cleaners in. Their staff
always clean up behind themselves. But this guarantee makes a
good impression on potential customers even before they
decide to hire this company.
A firm installing new kitchens cuts a postcard-sized piece out
of the material the customer has chosen for the cabinet fronts
and writes on it: ‘In exactly three weeks from now, you will be
the proud owner of a new kitchen, so go ahead and invite
people round for dinner! Thank you for your custom!’ And
then he sends this ‘postcard’ to the customer, to great effect!
Another painter always phones his customers a few months
after doing a painting job to ask them whether they are happy
with the new colour scheme. This often leads to other jobs they
need doing. In addition, when he has finished a painting job,
he presents the customer with a bottle of paint in the corresponding
colour, together with a new paintbrush. Customers
can then paint over any scratches that occur in the course of
time themselves. |